The Broker Who Didn't Believe in Social | MoVO Media Marketing

Client Case Study. Free Download.

The broker who didn't
believe in social. Until it
sent him a $55M listing.

Read the full story of how one of NYC's top investment sales brokers built a social presence that now sources real deals.

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21M
Organic Impressions
11×
LinkedIn Growth (6K → 66K)
3
Deals Directly Sourced

What's in the case study

The numbers are real.
So is the story behind them.

Bob Knakal spent over two years skeptical that social media would ever move a deal. Then MoVO built him a presence that changed his mind and his pipeline. The full case study breaks down exactly what happened and how.

Inside the case study

  • The challenge Bob brought to MoVO, and why a broker of his stature almost never started at all
  • The specific strategy MoVO built around his voice, his market, and his track record
  • The three deals that came directly from social, including a $55M listing that started with a single search query
  • What Bob said about social media in June 2025 that every skeptical broker needs to read

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